Given the high diversity of services/products available and because they can be better explained using images, I decided to dynamically showcase photographies of each category in the top section of the homepage.
Now customers can discover vendors that they never imagined could exist!
Ready to book!
The initial business model was based on making multiple requests of custom quotes to all vendors, but still the process was overwhelming, specially for those customers that don't have experience planning events.
Without removing the custom quotes, I implemented a much better idea to plan a party like a pro: ready-to-book packages that were created by the vendors for different case scenarios.